An introduction to the basic approaches and principles for gathering and analyzing quantitative data in communication studies. Topics include sampling techniques, interviewing, questionnaire construction, focus groups, content analysis and the fundamentals of statistical analysis and inference. Three hours (lectures and tutorials); one term Prerequisite(s): CMST 1A03; and registration in a program in Communication Studies or Multimedia Antirequisite(s): ANTHROP 2Z03, GEO 2HR3, GEOG 2MB3, GERONTOL 2C03, HEALTHST 2B03, HLTH AGE 2A03, 2A06, 3Z06, SOC SCI 2K03, SOCIOL 2Z03
