COMMERCE 3MA3 MARKETING RESEARCH

This course covers the effective obtaining, communicating and using of competitive and market intelligence. Students work in groups with a company or public organization and receive training and experience in making business presentations. Prerequisite(s): COMMERCE 2MA3, 2QA3 and registration in any Commerce or Engineering and Management program; or COMMERCE 2MA3 and one of STATS 2MB3, 3J04, 3N03 or 3Y03 and registration in any Engineering and Management program. (B.Com. students – see Note 6 above.)




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