COMMERCE 3MC3 APPLIED MARKETING MANAGEMENT

This course builds upon material in COMMERCE 2MA3 but is more applied in nature and covers the 4 P’s in greater depth. It also has a heavier industrial and service sector component, and relies more on practical, real world cases. A major field project (student teams working with companies) is a critical part of the course. Prerequisite(s): COMMERCE 2MA3 and registration in any Commerce, Engineering and Management or four or five-level non-Commerce program.




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